Tag Archives: Customers

Deliver on Your Promises: A Lesson From Subway’s Not So Footlong

Posted on January 28, 2013 by Brandi Starr + in Branding, Entrepreneurship, Marketing

A Perth, Australia, teenager Matt Corby posted an image of a less-than-a-foot-long Subway Footlong. The image that circulated around the web last week showed a Subway FOOTLONG® measuring only 11”. The article posted on BuzzFeed.com suggests that legal action could be possible for false advertising; I will leave the legalities...

The Money’s In The List, But Only if You Follow-Up!

Posted on January 26, 2012 by Brandi Starr + in Customer Relationships, List Building, Marketing

Following up with potential clients is crucial if you want to succeed in business. I am sure you have heard people say, “The money is in your list.” when they talk about getting clients. However, if the people on the list don’t know what you do or how you can...

The Money is In The List: 5 Simple Techniques to Building Your Marketing List

Posted on January 9, 2012 by Brandi Starr + in Content Marketing, eMail Marketing, List Building, Marketing

I’m sure you’ve heard that the money is in the list, and if you haven then well…the money is in your list! So, If you haven’t begun building a marketing list or have be ineffective then now is as good a time as any to start. Offering an eZine is...