Question: Brandi, I attend a lot of events in which I am a vendor throughout the year. Over the past year I have been burned several times, showing up, setting up my booth, only to find that there were more vendors than actual attendees. It costs a lot of money...
Category: Marketing
Agility: Small Business Lessons from Super Bowl XLVII Advertisers
The Super Bowl is about more than just the game, it’s a time to gather with friends and family to watch the game, fellowship, and mourn the end of the NFL season. It is also all about the commercials and the half-time show. Advertisers spend millions, and devote their most...
Deliver on Your Promises: A Lesson From Subway’s Not So Footlong
A Perth, Australia, teenager Matt Corby posted an image of a less-than-a-foot-long Subway Footlong. The image that circulated around the web last week showed a Subway FOOTLONG® measuring only 11”. The article posted on BuzzFeed.com suggests that legal action could be possible for false advertising; I will leave the legalities...
Find Your Marketing GPS: Be Where Your Customers Are
Imagine going over to your local electronics store, purchasing a marketing GPS, plugging in your target audience and having it navigate your marketing so that every one of your efforts reached your ideal customer at the exact right time with a message that moved their wallets to open up to...
Ask a Marketing Maven: How Do I get Started Writing My Website Copy?
Brandi, I have been working on my website for what feels like forever. The countdown to the launch ended more than two months ago because I’m stuck. I have chosen my theme, I have my logo and colors, and I know what needs to go on the site but I’m...
Launch: Ask a Marketing Maven
You Have Questions, I have Answers! Happy New Year! We are 10 days into the New Year and I’m excited about what the future holds. I took the holiday off to relax and re-cooperate and plan for an amazing 2013. I am always looking for new ways to be a...
4 Tips To Grow And Sustain A Small Business
Startups and growing businesses in the one to five year range normally have their own set of challenges to contend with. Here are a few simple but powerful tips to grow and sustain a small business. 1. Setting Smart Goals Goals are the invisible force that can keep a business...
What is Website Conversion?
Increasing your website conversion percentage is one of the most significant things that you can do to drive revenue in your small business. Your small businesses website should not just be an online brochure; in fact it should be the hub of all of your marketing efforts and lead to...
Why Having a Website Isn’t Optional!
Life happens online, whether sharing key milestones on Facebook researching answers on Google and ‘How to’s’ on YouTube or searching for the best deals or the right restaurant the internet has become an integral part of our everyday life. We search and engage online both from home and on the...
3 Tips to Driving More Traffic To Your Blog
Blogs are an effective way to establish you as an expert and build relationships with prospective and existing customers. Blogs are generally easy to set up and maintain. However your blog is useless if no one sees it. Your marketing strategy has to include ways to drive traffic to your...
The Money’s In The List, But Only if You Follow-Up!
Following up with potential clients is crucial if you want to succeed in business. I am sure you have heard people say, “The money is in your list.” when they talk about getting clients. However, if the people on the list don’t know what you do or how you can...
READ ME NOW!: How To Grab Your Readers Attention With Your Subject
Over 30,000 eZines are available online and that number grows daily. Chances are your eZine subscribers are also on tons of other lists that flood their in boxes with content. So how to you garner the attention of your target audience? Having timely relevant content is key, but before your...
The Money is In The List: 5 Simple Techniques to Building Your Marketing List
I’m sure you’ve heard that the money is in the list, and if you haven then well…the money is in your list! So, If you haven’t begun building a marketing list or have be ineffective then now is as good a time as any to start. Offering an eZine is...
Interview with CEO Mom & Marketing Maven…Brandi Starr on MGN Radio
I am a vendor at the 2012 Dare 2 Aspire conference in March 2012. As a vendor I had the privilege of being a guest on MGN Radio a Blog Talk Radio show that airs on Friday nights at 9PM hosted by Tosi Ufodike Founder & CEO of My Good...
Woot! The New Cassius Blue Consulting Website Has Launched!
After several weeks of work, and crashing the site the night before go-live *DOH* I am excited to announce the launch of the new Cassius Blue Consulting website. For those of you that have followed our blog since the beginning you’re probably wondering why I have chosen to update the...