Category: Branding

Ask a Marketing Maven: Making a Shift to Focus on a New Market

Posted on by + in Ask a Marketing Maven, Branding, Entrepreneurship, Videos
CBC_TV
Question: How do you re-brand your business from faith based to a general non-religious business? At its core, this question seeks advice on how to make a shift in a small business. As we learn and grow as small business owners we often discover new things about our target audience,...

Agility: Small Business Lessons from Super Bowl XLVII Advertisers

Posted on by + in Branding, Entrepreneurship, Marketing, Uncategorized
Photo Credit: Derick E. Hingle-USA TODAY Sports
The Super Bowl is about more than just the game, it’s a time to gather with friends and family to watch the game, fellowship, and mourn the end of the NFL season. It is also all about the commercials and the half-time show. Advertisers spend millions, and devote their most...

Deliver on Your Promises: A Lesson From Subway’s Not So Footlong

Posted on by + in Branding, Entrepreneurship, Marketing
Deliver_on_Your_Promises_A_Lesson_From_Subways_Not_So_Footlong
A Perth, Australia, teenager Matt Corby posted an image of a less-than-a-foot-long Subway Footlong. The image that circulated around the web last week showed a Subway FOOTLONG® measuring only 11”. The article posted on BuzzFeed.com suggests that legal action could be possible for false advertising; I will leave the legalities...

Back to Business: Ivy LaArtista Beauty and Image Services – Ivy Cooper

Posted on by + in Branding, Featured Businesses
meandwaterthinking
Your business brand is an extension of you when presenting your business it is important to not only put your best ‘foot’ forward but to also put your best face forward. Many business owners wouldn’t think to hire a makeup artist for a speaking engagement or big meeting but that...