Category: Blogging

Interview with Mompreneur Joyce Brewer of The Mommy Talk Show

Posted on May 12, 2013 by Brandi Starr + in Blogging, Entrepreneurship, Featured Businesses, Videos

In honor of mother’s day I had the opportunity to interview Emmy Award winning Joyce Brewer. Joyce is a mom blogger, video expert, vlogger, brand ambassador, social media consultant, author, speaker and mom to the cutest little 3-year old. Some of the highlights from the video: Overcoming Mommy Guilt: Talk...

3 Reasons You Should be Blogging for Your Small Business

Posted on January 30, 2013 by Brandi Starr + in Blogging, Videos

I am a member of Sugarloafer’s Toastmasters. For those not familiar with Toastmasters, Toastmasters International is a world leader in communication and leadership development. There are more than 280,000 members of Toastmasters. These members improve their speaking and leadership skills by attending one of the 13,500 clubs in 116 countries...

3 Tips to Driving More Traffic To Your Blog

Posted on February 1, 2012 by Brandi Starr + in Blogging, Marketing

Blogs are an effective way to establish you as an expert and build relationships with prospective and existing customers. Blogs are generally easy to set up and maintain. However your blog is useless if no one sees it. Your marketing strategy has to include ways to drive traffic to your...

Woot! The New Cassius Blue Consulting Website Has Launched!

Posted on December 12, 2011 by Brandi Starr + in Blogging, Marketing

After several weeks of work, and crashing the site the night before go-live *DOH* I am excited to announce the launch of the new Cassius Blue Consulting website. For those of you that have followed our blog since the beginning you’re probably wondering why I have chosen to update the...

6 Online (and Mobile) Accounts Every Small Business Owner Should Get NOW!

Posted on August 30, 2011 by Brandi Starr + in Blogging

When marketing your small business there are oodles of tools available to assist. Sorting through them all can be inundating. Ignoring the most obvious online accounts (Facebook, Twitter, Linked In, Email) and dive straight into the six online accounts that I can’t live without. Hootsuite: One of the many tools...

3 Business Lessons I Learned From Driving an SUV

Posted on August 25, 2011 by Brandi Starr + in Blogging

Two weeks ago I was baffled by having had my car towed not once, but twice in a single day (I know, who does that, right?). The first time because my key was damaged and went into theft mode and twelve hours (and a $180 key) later the rear axle...

How Do Others See YOU? 5 Steps to Building Your Personal Brand

Posted on July 21, 2011 by Brandi Starr + in Blogging

Business branding is essential for every business large or small, it is essential that a business define its image, principles and values. Your brand identity is what your clients will identify with and is what will help to set you apart from your competition. Most business owners are familiar with...

Will YOU be able to retire from your small business?

Posted on July 20, 2011 by Brandi Starr + in Blogging

Checking my Google Reader RSS feed is one of the first things that I do each morning. One of the headlines that caught my eye was from @incmagazine “Small Business Owners Fear Being Unable to Retire” And the sub-headline went on to say “But one expert says small business owners...

Content Originator vs. Content Aggregator – How Do YOU Blog?

Posted on June 1, 2011 by Brandi Starr + in Blogging, Content Marketing, Marketing

Small and large businesses alike have integrated blogs into their marketing strategy and many have found great success. For a small business blogging is a way to become recognized as an expert in your field. The challenge however is providing interesting and relevant content on a consistent basis. Put simply,...