Question: Brandi, I go to a lot of networking events each week and I get stuck in the same old “what do you do?” conversation. My business is service based and offers a variety of different services depending on the customers needs. How do I tailor my message so that...
Category: Ask a Marketing Maven
Ask a Marketing Maven: Making a Shift to Focus on a New Market
Question: How do you re-brand your business from faith based to a general non-religious business? At its core, this question seeks advice on how to make a shift in a small business. As we learn and grow as small business owners we often discover new things about our target audience,...
Ask a Marketing Maven: Going From Prototype to Sales
Question: Brandi, I have an idea for a tool that I think is great (of course), useful, and needed. Where do I find info on regulations for my specific type of product? How do I get from prototype to sales? I know that’s a long path. Thanks in advance! Have a...
Ask a Marketing Maven: How Do I get Started Writing My Website Copy?
Brandi, I have been working on my website for what feels like forever. The countdown to the launch ended more than two months ago because I’m stuck. I have chosen my theme, I have my logo and colors, and I know what needs to go on the site but I’m...
Launch: Ask a Marketing Maven
You Have Questions, I have Answers! Happy New Year! We are 10 days into the New Year and I’m excited about what the future holds. I took the holiday off to relax and re-cooperate and plan for an amazing 2013. I am always looking for new ways to be a...