When you reflect on all of the new smartphone releases of the past year, it makes you wonder what’s in store for 2014. Users are becoming more dependent on their smartphones and the abundance of versatile apps makes them almost impossible to put down. So what does this mean for your small business? It means you have a platform to reach your audience, especially local customers, with a well-planned and keyword-optimized mobile marketing strategy. Continue reading “Why Mobile Marketing is Good for Small Business” »
Idea. Logo. Website. SHAZAM! The majority of new business owner, who do not require outside funding to launch, that I talk to have the same thought process, once they solidify their idea they want to create a logo, build a website and then expect the magic to happen. Fast forward six, twelve, or eighteen months and although their business has experienced some small successes results are overall mediocre. The business owner is frustrated, feeling stuck and starting to question whether or not their business has a chance at real success.
The problem, in most cases, isn’t the viability of the business it’s that the owner doesn’t know what they don’t know and therefore hasn’t put in the work to build a solid foundation for their business to grow upon. Because they are working hard, in many cases TOO HARD, they feel like they have tried everything. Continue reading “10 Questions to Ask in Developing a Winning Business Strategy” »
When I launched Cassius Blue Consulting in 2012 I chose the title “Marketing Maven” because a Maven is a sharer of knowledge and my goal was to share my extensive knowledge with my clients and social media followers. This title worked, because it was catchy and articulated what I did. But like all businesses do, I have evolved. Although I realized that my business has evolved, I didn’t give any thought to a new title. It wasn’t until a long-time client said to me “Brandi, have you thought about the title ‘Brand Strategist’? Continue reading “From the Desk of B. Starr: Marketing Maven, Brand Strategist, & More” »
Last week I had the pleasure of being interviewed by Tieshena Davis on the Inspiration Cafe. We talked a lot about passion and purpose and how the two align to create a profitable business. Give it a listen, and leave a comment and share your thoughts.
[media url="http://www.cassiusblueconsulting.com/wp-content/uploads/2013/05/The_Inspiration_Cafe_Living_Life_with_Passion_and_Purpose.mp3" width="500" height="30"] Continue reading “Interview: Living Life with Passion & Purpose on The Inspiration Cafe” »
In honor of mother’s day I had the opportunity to interview Emmy Award winning Joyce Brewer. Joyce is a mom blogger, video expert, vlogger, brand ambassador, social media consultant, author, speaker and mom to the cutest little 3-year old.
[youtube]http://youtu.be/igMALAmLINk[/youtube] Continue reading “Interview with Mompreneur Joyce Brewer of The Mommy Talk Show” »
Last month I had the pleasure of being interviewed host Ja Wilborn of Soulcially Yours on BGE Radio. We discuss how Cassius Blue Consulting is helping others to achieve their business goals. During the interview we talk about:
- Atlanta Women Entrepreneurs
- The importance of LOVING the work that you do
- What to do when your skills and passion don’t align
- The importance of being the authentic you
- And More! Continue reading “Ja Wilborn of Soulcially Yours Interviews Brandi Starr on BGE Radio” »
Happy Administrative Professionals Day! Before she stepped away from corporate, my mom was a career Executive Assistant (30 years) so I learned at a very early age that it is truly the administrative professionals that make businesses run. So in honor of this special day I took the opportunity to sit down with an awesome entrepreneur and Virtual Business Manager. Owner of Empress, Twanna Gill.
As a VBM what challenge do you find most common among small business owners? How do you help them to overcome that challenge? Continue reading “Virtual Business Manager, Twanna Gill: The Interview” »
Question: Brandi, I attend a lot of events in which I am a vendor throughout the year. Over the past year I have been burned several times, showing up, setting up my booth, only to find that there were more vendors than actual attendees. It costs a lot of money and takes a lot of my resources to vend at these events. These need to be profitable for me. I know everything is not always going to be a win. But what tips can you offer to help me to select the right events to vend at that will be profitable for my business. Continue reading “How Do I Choose the Right Vendor Events?” »
Question: Brandi, I go to a lot of networking events each week and I get stuck in the same old “what do you do?” conversation. My business is service based and offers a variety of different services depending on the customers needs. How do I tailor my message so that it reaches the potential client and gets them to be interested without giving them too much information and overwhelming them? Continue reading “Ask a Marketing Maven: Improve Your Networking Effectiveness by Asking the Right Questions” »
Networking is often a key part of a small business owners marketing mix. A lot of time goes into choosing which events to attend and perfecting our pitch. But, the importance of follow up is often forgotten. In fact, 48% of people never follow up, below are the key do’s and don’ts of networking follow up and why you should care. Continue reading “[Infographic] Dos & Don’t of Networking Follow up” »
Question: How do you re-brand your business from faith based to a general non-religious business?
At its core, this question seeks advice on how to make a shift in a small business. As we learn and grow as small business owners we often discover new things about our target audience, our industry, and ourselves. These new discoveries often take us in new directions. When you need to make a shift in your business you must first re-evaluate and then revise. Watch the video below for my full response to this question. Continue reading “Ask a Marketing Maven: Making a Shift to Focus on a New Market” »
The Super Bowl is about more than just the game, it’s a time to gather with friends and family to watch the game, fellowship, and mourn the end of the NFL season. It is also all about the commercials and the half-time show. Advertisers spend millions, and devote their most creative resources to coming up with the absolute perfect Super Bowl ad. The price tag on ads hit a new high this year, CBS charged between $3.8 million and $4 million for every spot shown during the game. Today, it is likely that more people will be discussing their favorite commercials than the outcome of the game. One example is YouTube prompting visitors to vote for their favorite.
I am a member of Sugarloafer’s Toastmasters. For those not familiar with Toastmasters, Toastmasters International is a world leader in communication and leadership development. There are more than 280,000 members of Toastmasters. These members improve their speaking and leadership skills by attending one of the 13,500 clubs in 116 countries that make up the global network of meeting locations.
For me, Toastmasters is a way for me to consistently hone my speaking skills. With each speech I receive constructive feedback on both my delivery and the content. As I work through the advanced manuals I most often develop content related to my area of expertise (marketing, sales, and business strategy).
I’m currently working through the Specialty Speeches manual and the first speech was an impromptu speech. My Type-A personality dislikes not being able to prepare to speak so this presentation was a great way for me to get in some practice. The manual required that I provide my evaluator with 5 topics and they would choose which I was speaking on right before my speech. The topic that was chosen “The 3 Reasons You Should be Blogging for Your Small Business.” Continue reading “3 Reasons You Should be Blogging for Your Small Business” »
A Perth, Australia, teenager Matt Corby posted an image of a less-than-a-foot-long Subway Footlong. The image that circulated around the web last week showed a Subway FOOTLONG® measuring only 11”. The article posted on BuzzFeed.com suggests that legal action could be possible for false advertising; I will leave the legalities of the less-than-a-foot-long sandwich to the legal people. But the lesson that I take away from this situation is the importance of delivering on promises that you make to your customers.
Question: Brandi, I have an idea for a tool that I think is great (of course), useful, and needed. Where do I find info on regulations for my specific type of product? How do I get from prototype to sales? I know that’s a long path. Thanks in advance! Continue reading “Ask a Marketing Maven: Going From Prototype to Sales” »