Last week I had the pleasure of being interviewed by Tieshena Davis on the Inspiration Cafe. We talked a lot about passion and purpose and how the two align to create a profitable business. Give it a listen, and leave a comment and share your thoughts....
Blog
Interview with Mompreneur Joyce Brewer of The Mommy Talk Show
In honor of mother’s day I had the opportunity to interview Emmy Award winning Joyce Brewer. Joyce is a mom blogger, video expert, vlogger, brand ambassador, social media consultant, author, speaker and mom to the cutest little 3-year old. Some of the highlights from the video: Overcoming Mommy Guilt: Talk...
Ja Wilborn of Soulcially Yours Interviews Brandi Starr on BGE Radio
Last month I had the pleasure of being interviewed host Ja Wilborn of Soulcially Yours on BGE Radio. We discuss how Cassius Blue Consulting is helping others to achieve their business goals. During the interview we talk about: Atlanta Women Entrepreneurs The importance of LOVING the work that you do What to...
Virtual Business Manager, Twanna Gill: The Interview
Happy Administrative Professionals Day! Before she stepped away from corporate, my mom was a career Executive Assistant (30 years) so I learned at a very early age that it is truly the administrative professionals that make businesses run. So in honor of this special day I took the opportunity to...
How Do I Choose the Right Vendor Events?
Question: Brandi, I attend a lot of events in which I am a vendor throughout the year. Over the past year I have been burned several times, showing up, setting up my booth, only to find that there were more vendors than actual attendees. It costs a lot of money...
Ask a Marketing Maven: Improve Your Networking Effectiveness by Asking the Right Questions
Question: Brandi, I go to a lot of networking events each week and I get stuck in the same old “what do you do?” conversation. My business is service based and offers a variety of different services depending on the customers needs. How do I tailor my message so that...
[Infographic] Dos & Don’t of Networking Follow up
Networking is often a key part of a small business owners marketing mix. A lot of time goes into choosing which events to attend and perfecting our pitch. But, the importance of follow up is often forgotten. In fact, 48% of people never follow up, below are the key do’s and don’ts...
Ask a Marketing Maven: Making a Shift to Focus on a New Market
Question: How do you re-brand your business from faith based to a general non-religious business? At its core, this question seeks advice on how to make a shift in a small business. As we learn and grow as small business owners we often discover new things about our target audience,...
Agility: Small Business Lessons from Super Bowl XLVII Advertisers
The Super Bowl is about more than just the game, it’s a time to gather with friends and family to watch the game, fellowship, and mourn the end of the NFL season. It is also all about the commercials and the half-time show. Advertisers spend millions, and devote their most...
3 Reasons You Should be Blogging for Your Small Business
I am a member of Sugarloafer’s Toastmasters. For those not familiar with Toastmasters, Toastmasters International is a world leader in communication and leadership development. There are more than 280,000 members of Toastmasters. These members improve their speaking and leadership skills by attending one of the 13,500 clubs in 116 countries...
Deliver on Your Promises: A Lesson From Subway’s Not So Footlong
A Perth, Australia, teenager Matt Corby posted an image of a less-than-a-foot-long Subway Footlong. The image that circulated around the web last week showed a Subway FOOTLONG® measuring only 11”. The article posted on BuzzFeed.com suggests that legal action could be possible for false advertising; I will leave the legalities...
Ask a Marketing Maven: Going From Prototype to Sales
Question: Brandi, I have an idea for a tool that I think is great (of course), useful, and needed. Where do I find info on regulations for my specific type of product? How do I get from prototype to sales? I know that’s a long path. Thanks in advance! Have a...
I Have a Dream: Living Your Life & Leaving a Legacy
Today we celebrate the life and legacy of Dr. Martin Luther King, Jr. On August 29, 1963 Dr. King delivered his famous “I Have a Dream” speech. The 17-minute public speech called for an end to racism in the United States. The speech, delivered to over 200,000 civil rights supporters...
Find Your Marketing GPS: Be Where Your Customers Are
Imagine going over to your local electronics store, purchasing a marketing GPS, plugging in your target audience and having it navigate your marketing so that every one of your efforts reached your ideal customer at the exact right time with a message that moved their wallets to open up to...
Ask a Marketing Maven: How Do I get Started Writing My Website Copy?
Brandi, I have been working on my website for what feels like forever. The countdown to the launch ended more than two months ago because I’m stuck. I have chosen my theme, I have my logo and colors, and I know what needs to go on the site but I’m...